To celebrate the unveiling of the exceptionally balanced 2020 addition to the Three Ships Whisky Master’s Collection, we held a live event that was also streamed as an online sale. The public was invited to watch as master distiller Andy Watts unveiled his latest masterpiece at the Norval Foundation and they were able to purchase a bottle of the limited-edition whisky online.
MC Loyiso Mdebuka – affectionately known as DJ Loyd – co-hosted the event, bringing his own, distinctive sense of style. On the day, stone artist Sipho Njengezi created stone sculptures at the venue. His precisely balanced sculptures had caught the nation’s imagination during lockdown and were a fitting analogy for the perfectly balanced new 2020 edition. This sale event was supported with an email campaign and on social media.