Real friendship is unscripted

Klipdrift is a brand that is all about authentic friendships and meaningful connections, summed up in its tagline: “Gold Between Friends”.

To keep things real, we created a series of intimate, unvarnished conversations between groups of friends. But these weren’t just any friends. They were popular sportsmen, comedians, actors, musicians and more.

In tossing the script, we crossed the line – and created a wildly popular series that was rolled into three series (including a DIY lockdown version). The series of short digital videos was picked up by MTV for broadcast in longer formats – and earned a Loerie finalist in Branded Content.