Old Mutual

The time is now

In 2018, we helped Old Mutual unveil a bold new brand identity – and with it, a rallying cry that called on Africa to embrace the power of now. This energetic commercial, with its pan-African flavour, youthful point of view and catchy score, was named by SA audiences as one of their favourite ads of the year, paving the way for “New Mutual” and its ballsy new approach.