OWN THE MOMENT
Halls wanted to shift the perception of their brand from medicinal throat lozenge to invigorating, everyday candy. By encouraging consumers to take a deep breath and Own the Moment, we showed them how Halls could fit into their everyday lives. The integrated campaign kicked off with influencers sharing their Own the Moment stories and then […]
How we owned a lockdown anthem
Extreme Energy is a premium energy drink that wanted to inspire consumers to stay positive during lockdown. To drive awareness for this purpose and to bolster engagement on digital, we partnered with local music producer Focalistic, and created a music video for his latest track – heavily featuring our product. The timing was impeccable. The […]
UNSTOPPABLE ENERGY
Extreme Energy gives you the confidence to step up and take on your next challenge. Our new TVC follows our DJ character on his journey to an epic gig. It’s a surreal warm-up strut, joined by a crazy cast of energy characters who hype him along the way, giving him the energy to show up […]
The Squadcast
During lockdown in South Africa, the role of alcohol in violence towards women became starkly clear, as an alcohol ban led to a sharp reduction in violent crimes. For Bernini, a Natural Sparkling Grape Frizzante that stands for female empowerment and “women helping women”, there was an opportunity to take the high ground and give […]
Umpire
Sometimes, you need a bit of humour to make a connection. This quirky tale tackling the woes of back pain was conceptualised and shot in South Africa for Saatchi Switzerland and the European market. It ended up being flighted across the world, picking up a Cannes Finalist and Kantar Top 20 Best Liked Ads along […]
The time is now
In 2018, we helped Old Mutual unveil a bold new brand identity – and with it, a rallying cry that called on Africa to embrace the power of now. This energetic commercial, with its pan-African flavour, youthful point of view and catchy score, was named by SA audiences as one of their favourite ads of […]
OMFCC – Original Multi-faceted Consultant of Cool
To find new relevance for an old candy, we couldn’t just do a traditional campaign. Instead, we did a recruitment drive for a unique brand ambassador: The Original Multi-Faceted Consultant of Cool – a search that drove huge engagement, participation, influence and ultimately, reappraisal of the brand. Consumers became the stars of the campaign that […]
Real friendship is unscripted
Klipdrift is a brand that is all about authentic friendships and meaningful connections, summed up in its tagline: “Gold Between Friends”. To keep things real, we created a series of intimate, unvarnished conversations between groups of friends. But these weren’t just any friends. They were popular sportsmen, comedians, actors, musicians and more. In tossing the […]
Hey Phil!
Phillip de Wet, a well-known business journalist, penned an article questioning Burger King’s future in SA. We wanted to prove him – and the rest of SA – wrong. So, we created a unique press ad that became a national news story, earning massive reach and love from our fans.
Flavour Wave Creator
What do you do when you’re launching a new product but your consumers are visiting stores less and less? You give them a (digital) taster. The Stimorol Flavour Wave Creator is a microsite with a customisable palette of clips that lets you create a unique Flavour Wave video out of 1 961 256 possible combinations.